what is more

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what is more

The team's proposal is innovative, and what is more, it is cost-effective.

Definition

Adverb: Used to introduce an additional point that strengthens or supports a previous statement. It indicates that the following information is more significant or surprising than what was just mentioned.

Usage

The phrase "what is more" functions as a sentence adverb or a conjunctive adverb. It is used to add a stronger, often more compelling, piece of information to an argument or description. It typically appears at the beginning of a clause, followed by a comma.

Examples
  • The plan is risky and expensive. What is more, it has never been tested before.
  • She is an excellent programmer. What is more, she has great leadership skills.
  • The apartment is small for the price. What is more, it faces a noisy street.
Advanced Usage
  • Positioning for Emphasis: While usually placed at the start of a clause, it can sometimes be inserted mid-sentence for stylistic variation, set off by commas.
    • The evidence was circumstantial and, what is more, provided by an unreliable witness.
  • Formal and Persuasive Contexts: This phrase is common in formal writing, debates, and persuasive essays to build a cumulative argument.
Variants and Related Words
  • Furthermore (adv.): In addition to what has been said. (Slightly more formal)
  • Moreover (adv.): Beyond what has been said; besides. (Formal)
  • Additionally (adv.): As an extra fact or point.
  • On top of that (idiom): In addition to everything else. (More informal)
Synonyms

moreover, furthermore, additionally, besides, also, to boot, into the bargain

Related Phrases and Idioms
  • To make matters worse: Used to introduce a point that complicates or worsens a situation. (Has a more negative connotation than "what is more").
    • We were already late, and to make matters worse, the car wouldn't start.
  • As if that weren't enough: Similar to "to make matters worse," used before stating an additional, often overwhelming, fact.
    • The project was over budget. As if that weren't enough, the lead designer resigned.
what is more

The team's proposal is innovative, and what is more, it is cost-effective.

Adverb
  1. in addition; furthermore, their quality is improving"; moreover, mice nested there"
    • computer chess games are getting cheaper all the time
    • the cellar was dark
    • what is more, there's no sign of a change

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